WE'RE THE
PROBLEM SOLVERS
YOU'VE BEEN
LOOKING FOR
ABOUT JTOL
Just Thinking Out Loud (JTOL) is a small but mighty team with over 20 years' experience across media, major music events, arts festivals, and project delivery in both the private and public sector from Aotearoa to Aussie.
We’ve worked with councils, creatives, corporates and communities, and we’re known for being the ones who can make stuff happen without making it harder than it needs to be.
What we're good at:
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Project and event management (we love a good spreadsheet)
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Branding, communication and creative problem solving
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Helping people build smoother systems and smarter workflows
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Making things look good and run well
We’re big on honest communication, practical thinking, and working alongside good people to bring good ideas to life.
We also run CHOOSE SARCASM, our comfort-first clothing brand based in Ōtautahi Christchurch.
We provide strategic custom apparel solutions for events, organisations, and businesses that want merch that actually gets worn.
To see some of our past projects, just click here.
WHEN SOLVING PROBLEMS,
DIG AT THE ROOTS,
DON’T HACK AT THE LEAVES.
PROJECT DELIVERY
Big or small, we keep your mahi moving.
We handle admin, budgets, and people stuff so projects run smooth and stress-free.
EVENT WRANGLING
Workshops, wānanga, launches or hui.
We manage logistics, run sheets, and on-the-day details so you don’t have to.
WORKFLOWS THAT MAKE SENSE
No more lost files or messy folders.
We design systems and setups that actually help you work smarter, with simple AI tools where it fits.
DRAMA FREE WEBSITES
Need a site that works without the headaches?
We build and update sites on Wix, Shopify, and SharePoint that suit your style and team.
CUSTOM APPAREL
Merch, uniforms, or one-offs - we sort it all.
Design, sourcing, printing, and delivery made easy, with none of the fuss.
CREATIVE + DESIGN
Clean, clear, and made for real humans.
We help you look sharp and stay consistent across all your visuals and materials.
AI MADE EASY
No hype, no jargon, just tools that save you time.
We help you integrate everyday AI into your workflow so you can work faster, stay organised, and free up time for the real stuff.
CREATIVE COMMS + CONTENT
No fluff, just clear messaging that connects.
We help you say the right thing, in the right way, across web, socials, and internal comms.
WE HELP PEOPLE AND ORGANISATIONS GET STUFF DONE.
MEET THE WHĀNAU
Luke, Taylor and Alice form a great team, each complementing the others' strengths and bringing a diverse range of perspectives to the table. We're a unique trio of directors, each bringing a distinct background and skill set to the company.
Taylor and Alice identify as Māori, reflecting our commitment to valuing Māori perspectives and contributions, as well as integrating cultural insights and values such as kaitiakitanga (guardianship), whānaungatanga (building relationships), and manaakitanga (caring for families and communities), and strengthening our connections with Māori communities.
We operate as a whānau business, however, our network of professional thinkers and thought leaders extends well beyond our immediate circle.
We're based in Christchurch, New Zealand but we have helped solve problems anywhere that has an internet connection.
We love a coffee and a chat, so please get in touch if you have a project we could collaborate on.
Luke is our resident plate spinner. He can drink coffee and write an email at the same time.
He loves a challenge, is a great communicator, and has years of experience in various industries in NZ and Australia from project management, media, events and more.
Alice is our creative compass and has been a practising Māori artist for over 20 years.
She has exhibited and sold her work around the world, has taught and produced arts events and workshops throughout NZ, Australia, and the US. When we get too boring, we call Alice.
Taylor is our admin guru and loves a good spreadsheet.
She likes to make sure Luke has all his commas in the right place. She's a great communicator, a perfectionist, has a teaching degree and that's why she is someone you want working with you.
PROUD TO PARTNER WITH
CLIENT PARTNERSHIPS
