Apparel, Branding & Creative
CHOOSE SARCASM
Apparel that's designed to stand out
CHOOSE SARCASM is our whānau-owned clothing brand based in Ōtautahi, Christchurch and is built around comfort, creativity, and connection.
What started as a side hustle has grown into a full-scale apparel project we created from the ground up. From branding and website design, to logistics, printing, and postage, we manage every step of the process to deliver quality gear that people love.
Our apparel is proudly sold throughout Aotearoa and Australia and we’ve even reached customers in the UK, US, and Japan. This global reach reflects the care we put into making every piece stylish, comfortable, and true to our brand’s unique voice.
We’ve been fortunate to have CHOOSE SARCASM featured on podcasts, in The Press, Ngāi Tahu publications, and Avenues Magazine, recognition that means a lot to us and our community.
Alongside our own label, we help other businesses and organisations bring their apparel ideas to life, whether it’s merch, uniforms, or one-off pieces for events and campaigns. We work with you to design gear that actually feels like your brand, not just stuff with a logo slapped on it.
We specialise in tees, hoodies, and crewnecks but we’ve also sourced everything from tote bags to tech jackets.
With access to New Zealand’s leading apparel suppliers and an in-house eye for detail, we make the process simple, collaborative, and way less painful than it usually is.
"I got some tees and a hoodie stylised with my company’s name on them. Was super hesitant because you’re never sure about the fit, quality etc. I shouldn’t have worried! Taylor and the team produced amazing super comfy tops for me. I can’t stop wearing them. So, so comfy and I’m getting lots of queries about where I got them from. So don’t hesitate, buy some for yourself. You will be so thrilled." - Rebecca, 50 Shades of Fabulous
"I reached out to the team for a custom order, and they were incredibly friendly and supportive in bringing my vision to life. The designs were amazing, and Taylor went the extra mile to make sure the shirts fit well, especially as I’m a bigger person. I’d definitely recommend this friendly and professional business for any custom designs!" - Samantha, PB&J CrossFit
"Taylor and Luke were an incredible support throughout our Kapa Haka Uniform refresh. They were professional, communicated clearly, and delivered exactly what they promised. The uniforms are high quality, durable, and beautifully made. We’re looking forward to working with them again as our rōpū continues to grow!" - Hamish, Kaiapoi High School