Retail Brand Development

Apparel that's designed to stand out

CHOOSE SARCASM is our whānau-owned clothing brand based in Ōtautahi, Christchurch and is built around comfort, creativity, and connection.

CHOOSE SARASM products have sold all around NZ, Australia, UK, Singapore, Germany and the USA, we have had over 100+ five-star reviews and we've processed over 1,000 orders.

What started as a side hustle has grown into a full-scale apparel project we created from the ground up. From branding and website design, to logistics, printing, and postage, we manage every step of the process to deliver quality gear that people love.

Our apparel is proudly sold throughout Aotearoa and Australia and we’ve even reached customers in the UK, US, and Japan. This global reach reflects the care we put into making every piece stylish, comfortable, and true to our brand’s unique voice.

We’ve been fortunate to have CHOOSE SARCASM featured on podcasts, in The Press, Ngāi Tahu publications, and Avenues Magazine, recognition that means a lot to us and our community.