Developing a business resource with Ngāi Tahu

Business Resource Development

We collaborated with the Puna Pakihi team to develop a free Markering 101 resource for business owners. It was designed to help business owners who want to build a successful brand with clear steps and practical tips.

What we covered:

• Identify your target audience and target market, so you know who you’re talking to and who is most likely to buy.

  
  

• Clarify your branding, including tone, messaging, imagery, fonts, and colours.

  
  

• Understand how this shapes your brand, influencing what people think and feel about your business.

  
  

• Follow clear steps to create a consistent, professional identity, from checking names to designing logos, colours, and typography.

You can see the full resource here.